LEADERSHIP · PEOPLE · PERFORMANCE
Luxury Hospitality Strategy. Leadership. Transformation.
Helping hotels, owners and teams elevate performance, strengthen service culture and drive operational excellence.
Excellence in Every Experience
Maxwell Leadership Certified TeamAbout Vicky Pérez
A Partner in Performance and Lasting Impact
With more than three decades of executive leadership in hospitality and tourism — spanning luxury hotel brands including The Ritz-Carlton, Marriott, Hyatt, Renaissance, Hard Rock, Radisson and Hilton, as well as vacation rental and property management companies — I partner with owners, operators and leadership teams across the industry to solve complex challenges, strengthen culture and unlock results that endure.
- 30+ years in luxury hospitality leadership
- Cornell School of Hotel Administration
- Maxwell Leadership Certified Team member
Real-World Experience
Deep operational and leadership expertise across lifestyle, boutique, full- and select-service hotels, resorts and more.
People-First Approach
We develop leaders and teams to deliver exceptional experiences.
Measurable Results
Practical strategies that drive performance, profitability and long-term value.
Trusted Advisor
A confidential partner you can rely on to challenge, guide and deliver.
Services
Strategic Solutions. Tangible Results.
Executive Hospitality Advisory
Strategic guidance to overcome obstacles and execute better.
Hotel Turnaround Strategy
Stabilize operations, improve performance and drive growth.
Leadership Development
Build confident leaders and high-performing teams.
Luxury Service Culture Training
Elevate service standards and create lasting impressions.
Operations Performance Improvement
Optimize systems, processes and KPIs for sustainable excellence.
Conference Speaking & Executive Coaching
Inspire audiences and coach leaders to greater impact.
Why Work With
Vicky Pérez
I blend luxury hospitality expertise with leadership development to help you achieve exceptional results — together.
View Credentials30+ Years
Executive hospitality leadership across iconic luxury brands and properties.
Global Perspective
Experience across diverse markets, cultures and operational environments.
Certified Leadership Coach
Maxwell Leadership Certified Team member.
Trusted Advisor
Confidential partner to owners, executives and senior leadership teams.
Outcomes
Impact That Lasts
Stronger Performance
Improved operating results and profitability.
Empowered People
Confident leaders and engaged, aligned teams.
Elevated Experiences
Guest loyalty and a reputation that sets you apart.
Sustainable Growth
Strategies that create long-term value and competitive advantage.
Results
Proven Across Brands and Portfolios
Real roles, real outcomes — a track record built across luxury and branded hospitality.
Hotel Indigo Silverthorne
General Manager, IHG Hotels & Resorts · 2024 – 2025
Ranked Top 10 Hotel Indigo in the USA and the Americas & Caribbean for two consecutive years. QA rose from 95% to 96%; guest satisfaction from 91.92% to 92.93%; RevPAR grew 5.5% YoY — all while managing a full ownership transition without disrupting operations.
Renaissance Denver Central Park
Assistant General Manager · 2023
Raised the Quality Audit score from 60% to 85% and guest satisfaction from 30% to 47% within the first three months — rebuilding front-desk procedures and reorganizing housekeeping operations.
The Mill Resort → Courtyard by Marriott, Aruba
Transition / Dual General Manager · 2018 – 2020
Led the renovation and conversion that created the first Courtyard by Marriott Resort in the CALA region — 200 rooms, 4 F&B outlets, spa and event space — building every Standard Operating Procedure from the ground up.
13-Property Portfolio, Simar Management
VP of Hotel Operations & Transitions · 2022 – 2023
Oversaw a portfolio spanning Marriott, Hilton, IHG and Best Western across three states, leading a full Clarion-to-Best Western brand conversion that opened on schedule with all 65 team members trained.
The Ritz-Carlton, Aruba
Marketing & Guest Relations Manager · 2013 – 2017
Grew engagement scores 40 points year-over-year and achieved a 100% Credit & Collection Audit score, expanding the team from 7 to 13 — earning personal recognition from Hervé Humler, President & CEO of The Ritz-Carlton Hotel Company.
Recognized directly by Hervé Humler, President & CEO of The Ritz-Carlton Hotel Company, for outstanding performance.
Other Brands I've Worked With
Speaking, Training & Coaching
Inspire. Educate. Elevate.
From keynotes to workshops and executive coaching, Vicky delivers powerful, practical insights that motivate audiences and drive action.
Look out for The Five-Star Conversation — a podcast on leadership and service excellence.
Book Vicky to SpeakKeynotes
Inspiring messages that ignite leadership and growth.
Training & Workshops
Interactive sessions that build skills and strengthen teams.
Executive Coaching
Personalized coaching for leaders ready to excel.
Resources
The Service Architect
Insights on luxury hospitality leadership, service culture and performance.
Let's Achieve Extraordinary — Together
Ready to elevate performance, strengthen leadership and create lasting impact? Let’s start the conversation.